Dr. Gearhart: M/W 1:30-2:45
Students in Business Spanish (face-to-face) will hone their entrepreneurial skills through a variety of dynamic activities geared to encourage gains in both linguistic and cultural knowledge, all through the context of international business in Latin America. Entrepreneurial endeavors can be traditional start-up businesses by or for Latinos that create commercial value, but they can also be international projects that create social value and sustainable societies. Together we will examine a variety of business models, as well as create marketing and distribution materials that strategically target Spanish-speaking clientele. No textbook required!